Coke Pop Top Can

Beginning mid-May, specially marked multipacks of Coca-Cola Classic and Caffeine-Free Coca-Cola Classic may contain randomly inserted pop-top cans. Coca-Cola has created roughly 1ꯠ of the winning cans, enough to create a “buzz” in the marketplace, says Scott Williamson, spokesperson for Coke.

The pop-top can is a real can of Coke with a twist: It has a hidden compartment housed under a “false top” that’s removable from the can body. The false top looks identical to other can tops, but it pops completely off winning cans to reveal a round game piece 1.57” in dia. Pop-top cans are totally indistinguishable from regular cans of Coca-Cola Classic. While winning cans are “assembled” at a Coke facility in Atlanta, the technology, created by a German firm that Coke does not identify, is proprietary.